Jim Hill: Butterbeer: How the Harry Potter Beverage Was Made Real:
By now, even the dimmest of Muggles knows that the Wizarding World of Harry Potter is a smashing success. Ever since this theme-park-within-a-theme-park opened at Islands of Adventure at the Universal Orlando Resort, people have been raving about the "Harry Potter and the Forbidden Journey" attraction as well as Hogsmeade's highly-themed shops & restaurants.
But when you get right down to it, what's the most successful aspect of The Wizarding World? "Forbidden Journey"'s state-of-the-art ride system? The dazzling effects that theme park visitors experience whenever they visit Ollivander's wand shop? Or -- for that matter -- the overall look of Hogwarts Castle and Hogsmeade Village. Which make you feel as though you've stepped inside one of the "Harry Potter" movie?
And the answer is... none of the above. Based on surveys that UOR employees have done, the greatest Guest Satisfier in the Wizarding World of Harry Potter, that piece-of-the-magic that people most wish that they could take home and share with friends & family... is a beverage. Butterbeer, to be precise.
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