The Concept and Characters: Everyone knows Aquaman. He’s the blonde guy from the Super Friends. He was part of a long-running joke in Entourage. He’s starred in his own failed pilot for the WB.
Part of me thinks that this whole DC relaunch is a way to scale up the kind of process Geoff Johns is using to make Aquaman matter. Because it’s like this: though Aquaman is a founding member of the Justice League, and one of the DC characters the general public has the most knowledge about (after Superman, Batman, and Wonder Woman, and maybe Green Lantern or the Flash), he’s also the character most likely to be used as a punchline. The guy swims around and talks to fish. That doesn’t lend itself to superhero machismo.
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